Product Designer 路 UX/UI 路 Working on IoT and data projects
I'm a Brazilian Product Designer with a background in Marketing and Advertising.
For the past two years, I've been focusing on User Experience and Product Design, bringing knowledge from my 5+ years of experience in Marketing and Advertising to get a different point of view while blending users' needs, aesthetics, and business goals.
Alongside software developers, hardware engineers, and data scientists, I've worked on multiple IoT projects ranging from fleet management systems and micro-mobility platforms to data dashboards for big companies like Itaipu - the world's largest hydroelectricity power plant - and Sanepar - a state-owned, publicly-listed utility company.
As a UX Designer at PTI, I've grown to be the focal point of the Design Team, responsible for delegating, following, and reviewing other designers' activities. I also work closely with the commercial and administrative areas to shape new processes and projects, helping them better understand our workflow and define scopes and timelines for new prospects.
Working in multiple advertising agencies early in my career helped me develop communication skills with stakeholders from various nationalities and backgrounds, a keen eye for good copywriting, and an excellent understanding of growth metrics. This experience also helped me understand the "marketability" aspect of the solutions I design while considering the user experience aspect.
I'm always looking for ways to improve myself as a person and a professional, and I firmly believe Design is a tool of change that can leave a significant impact on the world.
馃捈 Connect with me on LinkedIn
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/67a7b9cf-6487-49ed-a7e0-6debe2979879/pti.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/67a7b9cf-6487-49ed-a7e0-6debe2979879/pti.png" width="40px" /> Itaipu Technological Park - PTI Open Technologies and IoT Center **Junior UX/UI Designer (2021 - currently)
I create and maintain apps, web apps, and data analytics dashboards by working closely with the hardware, software, and data teams of the IoT and Open Technology Center (TA.DT) at PTI.
Currently, I'm allocated to projects from Itaipu and Sanepar - two big state-owned companies in Brazil - where I develop and validate prototypes and interfaces based on user research, benchmarking, user patterns, and existing design systems when applicable. I also work on Proof of Concept (PoC) projects, tackling micro-mobility, inventory management, and other areas.
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A fleet management system used by Itaipu for its internal electric car-sharing system. I revamped its UI and overall navigation by focusing on the main tasks performed by the users and implementing new contextual cards. These changes made it up to 2x faster to filter and view data, the two main tasks performed.
An internal electric scooter sharing platform for PTI's employees. I'm currently designing the app's UI and building its design system while mapping product requirements, user flows, and helping with benchmarking efforts.
